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Mixpanel
VS
Hotjar

Mixpanel vs Hotjar (2026)

Features, pricing, and head-to-head comparison

Last updated: March 2, 2026

Quick Verdict

Best Price
Mixpanel
Free
Highest Rated
Mixpanel
⭐ 4.6/5
Free Plan
Both
Try MixpanelTry Hotjar

At a Glance

MixpanelHotjar
Starting PriceFreeFree
Rating4.6/54.5/5
Free PlanYesYes
Category——

Feature Comparison

3
Mixpanel wins
8
Tied
2
Hotjar wins
FeatureMixpanelHotjar
A/B testing✓✕
API access✓✓
Custom dashboards✓✓
Data export✓✓
Event tracking✓✓Basic
Funnel analysis✓✓Basic
Heatmaps✕✓
Privacy compliance (GDPR)✓✓
Real-time data✓✓
Retention analysis✓✕
SQL access✓✕
Session recordings✕✓
User segmentation✓✓

Pricing Comparison

Mixpanel

FreeFree

5

EnterpriseCustom

Unlimited

Growth$20/mo

Unlimited

Hotjar

BasicFree

Unlimited

Plus$32/mo

Unlimited

Business$80/mo

Unlimited

Try Mixpanel — free plan available

Try Mixpanel

Try Hotjar — free plan available

Try Hotjar

Related

Mixpanel AlternativesHotjar AlternativesMixpanel Pricing HistoryHotjar Pricing History