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Mixpanel
VS
Amplitude

Mixpanel vs Amplitude (2026)

Features, pricing, and head-to-head comparison

Last updated: March 2, 2026

Quick Verdict

Best Price
Mixpanel
Free
Highest Rated
Mixpanel
⭐ 4.6/5
Free Plan
Both
Try MixpanelTry Amplitude

At a Glance

MixpanelAmplitude
Starting PriceFreeFree
Rating4.6/54.5/5
Free PlanYesYes
Category——

Feature Comparison

0
Mixpanel wins
13
Tied
0
Amplitude wins
FeatureMixpanelAmplitude
A/B testing✓✓
API access✓✓
Custom dashboards✓✓
Data export✓✓
Event tracking✓✓
Funnel analysis✓✓
Heatmaps✕✕
Privacy compliance (GDPR)✓✓
Real-time data✓✓
Retention analysis✓✓
SQL access✓✓
Session recordings✕✕
User segmentation✓✓

Pricing Comparison

Mixpanel

FreeFree

5

EnterpriseCustom

Unlimited

Growth$20/mo

Unlimited

Amplitude

StarterFree

Unlimited

GrowthCustom

Unlimited

Plus$49/mo

Unlimited

Try Mixpanel — free plan available

Try Mixpanel

Try Amplitude — free plan available

Try Amplitude

Related

Mixpanel AlternativesAmplitude AlternativesMixpanel Pricing HistoryAmplitude Pricing History