Hotjar
VSMixpanel
Hotjar vs Mixpanel (2026)
Features, pricing, and head-to-head comparison
Last updated: March 2, 2026
At a Glance
| Hotjar | Mixpanel | |
|---|---|---|
| Starting Price | Free | Free |
| Rating | 4.5/5 | 4.6/5 |
| Free Plan | Yes | Yes |
| Category | — | — |
Feature Comparison
2
Hotjar wins
8
Tied
3
Mixpanel wins
| Feature | Hotjar | Mixpanel |
|---|---|---|
| A/B testing | ✕ | ✓ |
| API access | ✓ | ✓ |
| Custom dashboards | ✓ | ✓ |
| Data export | ✓ | ✓ |
| Event tracking | ✓Basic | ✓ |
| Funnel analysis | ✓Basic | ✓ |
| Heatmaps | ✓ | ✕ |
| Privacy compliance (GDPR) | ✓ | ✓ |
| Real-time data | ✓ | ✓ |
| Retention analysis | ✕ | ✓ |
| SQL access | ✕ | ✓ |
| Session recordings | ✓ | ✕ |
| User segmentation | ✓ | ✓ |
Pricing Comparison
Hotjar
BasicFree
Unlimited
Plus$32/mo
Unlimited
Business$80/mo
Unlimited
Mixpanel
FreeFree
5
EnterpriseCustom
Unlimited
Growth$20/mo
Unlimited
Try Hotjar — free plan available
Try HotjarTry Mixpanel — free plan available
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