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Hotjar
VS
Mixpanel

Hotjar vs Mixpanel (2026)

Features, pricing, and head-to-head comparison

Last updated: March 2, 2026

Quick Verdict

Best Price
Mixpanel
Free
Highest Rated
Mixpanel
⭐ 4.6/5
Free Plan
Both
Try HotjarTry Mixpanel

At a Glance

HotjarMixpanel
Starting PriceFreeFree
Rating4.5/54.6/5
Free PlanYesYes
Category——

Feature Comparison

2
Hotjar wins
8
Tied
3
Mixpanel wins
FeatureHotjarMixpanel
A/B testing✕✓
API access✓✓
Custom dashboards✓✓
Data export✓✓
Event tracking✓Basic✓
Funnel analysis✓Basic✓
Heatmaps✓✕
Privacy compliance (GDPR)✓✓
Real-time data✓✓
Retention analysis✕✓
SQL access✕✓
Session recordings✓✕
User segmentation✓✓

Pricing Comparison

Hotjar

BasicFree

Unlimited

Plus$32/mo

Unlimited

Business$80/mo

Unlimited

Mixpanel

FreeFree

5

EnterpriseCustom

Unlimited

Growth$20/mo

Unlimited

Try Hotjar — free plan available

Try Hotjar

Try Mixpanel — free plan available

Try Mixpanel

Related

Hotjar AlternativesMixpanel AlternativesHotjar Pricing HistoryMixpanel Pricing History