Question 1

Is ActiveCampaign or Mailchimp better?

Accepted Answer

ActiveCampaign has a score of 4.6/5 while Mailchimp scores 4.5/5. ActiveCampaign offers 14 tracked features and Mailchimp offers 14. The best choice depends on your specific needs and budget.

Question 2

Is ActiveCampaign cheaper than Mailchimp?

Accepted Answer

ActiveCampaign starts at $29/mo and Mailchimp starts at Free. Mailchimp offers a free plan while ActiveCampaign does not.

Question 3

What are the main differences between ActiveCampaign and Mailchimp?

Accepted Answer

ActiveCampaign and Mailchimp are both in the SaaS space. ActiveCampaign starts at $29/mo with 14 features tracked, while Mailchimp starts at Free with 14 features tracked.

	ActiveCampaign	Mailchimp
Starting Price	$29/mo	Free
Rating	4.6/5	4.5/5
Free Plan	No	Yes
Category	—	—

Feature	ActiveCampaign	Mailchimp
A/B testing	✓	✓
API access	✓	✓
Analytics & reporting	✓	✓
Custom templates	✓	✓
Deliverability tools	✓	✓
Drag-and-drop email builder	✓	✓
E-commerce integrations	✓	✓
Email automation sequences	✓	✓
Landing pages	✓	✓
RSS-to-email	✓	✓
SMS marketing	✓	✓
Signup forms	✓	✓
Subscriber segmentation	✓	✓
Transactional emails	✓	✓

ActiveCampaign vs Mailchimp (2026)

Quick Verdict

At a Glance

Feature Comparison

Pricing Comparison

ActiveCampaign

Mailchimp

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